Rebranding & Bundling for New Platforms (EN)
In a rapidly changing world with disruptive technologies, new platforms and an oversupply of content, media brands face different challenges. In order to attract and retain consumers, they need to reinvent their content and how to offer it in the best possible way. Thinking about the right channels and bundles means searching for the right brands that can provide access to existing and new services in a recognizable and logical way. A conversation about branding and bundling and how to adjust this to your distribution.
In October we already spoke with moderator and curator Ezra Eeman. Read the interview here.
In collaboration with EBU
Ezra Eeman (EBU)
Tom Van den Bergh (Beyond Brands)
Lotte Vermeir (Adjunct Channel Manager Eén & Canvas)
Nathalie Rahbani (Head of Marketing bij DPG Media )
Eli Sessions (BBC Sounds)
Jan Bruyneel (KBC – Goal Alert)